WHO WE ARE

BIG BRAND EXPERIENCE WITH SMALL TOWN HEART.

Janey Paton is a marketing consultant, creative collaborator, and regional advocate with over 25 years of experience in marketing, communications and brand storytelling. She’s worked across regional businesses, creative industries, and community organisations - always with a deep belief in the power of story, strategy and connection.

Known for her calm approach and sharp insight, Janey has a knack for uncovering what makes a business unique - and turning that into meaningful, results-driven marketing. For her, marketing should feel clear, exciting, and like a natural extension of who you are - not a chore.

With a background spanning media, performing arts, and private enterprise, she blends creative flair with commercial focus. She founded Belles & Whistles to bring hands-on marketing support to businesses that need strategic smarts - without the stress or overheads.

Based on the NSW and Victoria border, Janey partners with clients across regional Australia - providing thoughtful guidance and practical support you can count on. Whether she’s mapping out a strategy or getting content out the door, she’s all in.

Janey Paton - Founder of Belles & Whistles

WHO WE ARE

Belles & Whistles is your boutique marketing department - trusted by service-based and regional businesses ready to grow. We take the overwhelm out of marketing by delivering strategy, content, and support that’s smart, simple and tailored to your goals.

OUR PROMISE

We keep your marketing clear, purposeful and aligned - so every post, message, and campaign reflects your brand and connects with your audience. With us, you’ll always have:

  • A partner who’s hands-on and proactive

  • Content that reflects your voice and values

  • A plan that’s flexible, but focused

  • Support that feels like an extension of your team

WHY BELLES & WHISTLES?

  • We bring both strategy and execution - so nothing gets left behind

  • We keep your brand consistent across every channel and campaign

  • We work with you, not just for you - like an extension of your team

  • We make marketing feel doable, not daunting

  • We help you show up with clarity, confidence, and consistency