YOUR VIRTUAL MARKETING DEPARTMENT
WE MAKE SURE YOUR IS BRAND SEEN, HEARD & REMEMBERED
Marketing without the overwhelm
You didn’t start your business to spend your nights stressing over marketing. Yet here you are - juggling client work, family life, and endless to-do lists, while your marketing sits half-finished (or forgotten altogether).
With Your Virtual Marketing Department, you get an experienced partner who takes the pressure off, builds a strategy that actually works, and keeps your brand visible, consistent, and growing - all without adding more to your plate.
You’ll have one trusted marketing partner leading the way, backed by a handpicked network of top creatives. Together, we become your marketing department - strategic, reliable, and ready to make your brand stand out in a crowded market.
With us, you won’t be juggling multiple freelancers or wondering what’s working - we handle everything from strategy to execution, giving you clarity, consistency, and confidence in your marketing.
Sound familiar?
No clear strategy - just ad hoc ideas that never quite stick
Time & budget wasted on random tactics
No results despite all the effort
We get it. It shouldn’t feel like this.
There’s a better way.
There’s a better way to do marketing
We’ve seen too many service-based businesses stuck on the marketing hamster wheel - posting when they can, hiring random freelancers, throwing money at ads, and still feeling like nothing’s really working.
We know how exhausting it is to keep all the plates spinning while trying to grow the business you love.
That’s why we do things differently. With in-house experience and over a decade of building brands from the inside out, we bring the structure, strategy, and support you need to stop “winging it” and start seeing results.
With Your Virtual Marketing Department, you don’t just get a plan - you get a partner who understands your business as deeply as you do, plus a handpicked network of top creative talent to execute it all.
The result? Marketing that feels streamlined, consistent, and actually moves the needle.
MEET YOUR PLUG-IN MARKETING DEPARTMENT
No more half-finished ideas, random posts, or wondering if you’re “doing it right.” We step in as your trusted marketing team - strategic, reliable, and focused on helping your business grow.
We get to know your goals, your voice, and your values - and turn them into:
Smart strategy that gives your marketing direction and purpose
Powerful storytelling that makes your brand impossible to ignore
Hands-on execution so your marketing gets done, done well, and done consistently
It’s everything you’d expect from an in-house team - without the overheads, stress, or guesswork.
What you will gain…
Imagine finally feeling confident that your marketing is handled - and working.
Consistent visibility. Your brand shows up strategically and regularly, staying top-of mind with the right people.
More leads & opportunities. Your marketing starts working like a true growth engine - not just busy work.
Time back to focus on your business. You can focus on running (and scaling) your business, while we handle the rest.
Peace of mind. No more wondering what’s next or if you’re doing enough - it’s all handled, on track and driving results.
This isn’t just clever marketing activity - it’s strategic marketing that moves your business forward.
How it works…
CONNECT - We learn your business, your goals and your audience inside out.
PLAN - We design a clear, actionable marketing strategy tailored to your growth.
EXECUTE - we handle the content, campaigns and consistency so you stay visible and connected
ONGOING CHECK-INS - with regular updates and reporting, you’ll always know what’s happening and what’s working.
Simple. Strategic. Done for you - so you can finally focus on running your business, knowing your marketing is in expert hands.
MEET THE PERSON BEHIND THE PLAN
Hi, I’m Janey - founder of Belles & Whistles.
For the past 12 years, I’ve been helping regional service-based businesses grow as their Virtual Marketing Department. I’ve seen firsthand how overwhelming it can feel to juggle all the moving parts of marketing while trying to actually run your business.
I created Belles & Whistles to give you the support, consistency and strategy of an in-house team… without the cost.
Over the years, I’ve built strong partnerships with some of the best creatives in the industry, meaning I coordinate the right experts for the right tasks, giving you big-agency capabilities with a personal touch.
When we’re on your team, you’re never doing marketing alone.
Belles & Whistles stepped in to support HotHouse Theatre to promote our new production. Janey quickly identified the best avenues to promote our work and created new and ongoing networks to be utilised for the future. Janey was responsive and accessible, able to provide insightful ideas to develop new markets. We look forward to working together again with Belles & Whistles on future projects.
Beck Palmer
Producer HotHouse Theatre
CLIENT LOVE
We have had Belles & Whistles on our team for several years now. When we first engaged with Belles & Whistles, Janey took her time to gain a thorough understanding of our business and helped us to articulate the value we bring to our clients. The confidence we have in Belles & Whistles means that we can get on with our business knowing Janey will keep our marketing messages on track and true to our values. We are very fortunate to have access to quality marketing resources of Janey’s calibre in our region.
Stephen Mamouney CEO
BMG Partners Pty Ltd
We could not possibly speak highly enough of the gorgeous Janey from Belles & Whistles Marketing and Communications. When you’re a part of the B&W family you are made to feel like you’re her one and only client, which is so rare and beautiful in today’s business world. From our inception, Janey has been such an integral part of our business with the development of our brand, market research, created an authentic marketing and strategic plan, collateral, content, website, and our social media platforms. With her continued support she is always one step ahead of us with so many new and exciting creative ideas, her enthusiasm and passion are so infectious that we always make comment after a chat on the phone or a face-to-face meeting, we feel we could take on the world…
Dearne & Michelle
Loft Design Studio
Is this for you?
Perfect for service-based that are ready to scale
Ideal if you value expertise but don’t have time to DIY
Best if want a trusted partner, not just a freelancer
It might not be the right time if…
You’re only looking for a quick fix or one-off post
You’re not ready to open up your business to a trusted partner
You prefer to stay hands-on with every detail of your marketing
